October 11, 2016 Neville Godwin

Glass Design for Woking Beer Festival 2016

The HG Wells based design for the Woking Beer Festival Glass 2016
The HG Wells based design for the Woking Beer Festival Glass 2016

The HG Wells based design for the Woking Beer Festival Glass 2016

If you visit a pub in Woking of go to the Woking Beer Festival later this year you’ll see an illustration of mine adapted for beer mats and this year’s beer glass.

Last year Woking Borough Council had a competition to find an image that could be used to promote H G Wells 150th Anniversary and the series of events they had planned to celebrate this and his association with Woking. My image was one of two winning images and was made into a limited edition print, which as I write this has nearly sold out. So if you’re one of those who’ve bought a print, thank you. It’ll help raise funds for the Lightbox in Woking.

My image was also chosen to be the lead image of the events campaign throughout the year, to be used on posters, the programme of events, banners and signage throughout Woking. This has been great exposure especially as the 10 metre high banner in the centre of Woking is obviously quite visible.

The image was originally sketched out from memory on a Post‑it note (see image below) and then gradually refined.

War of the Worlds Post-it Note sketch

War of the Worlds Post-it Note sketch

A few months after the exhibition at the Lightbox in Woking, CAMRA (the campaign for real ale) contacted me with the idea of adapting the same image to be used on this year’s Woking Beer Festival glass and beers mats. Over the months we’ve adapted the design to suit the beer glass printing process. Beer mats featuring the main element of the glass design are already out in select local pubs.

Previous years glasses had been quite weak graphically speaking so I wanted mine to be bold, have impact, especially the typography, so it wouldn’t be overwhelmed by the powerful image.

Also being involved with promoting events for clients in my day job, I thought they were missing a trick, so I also added web addresses and hashtags to the glass design to help market the event and improve social media coverage.

Hopefully, this will help this now established event get more exposure that previous years.

If you have an event coming up, be it a business exhibition, a talk or any event where you’re representing your company and their brand values, please get in touch. I know we can help you maximise the opportunity.

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