This post is the second part of the importance of Logo Design. The first part can be read here.
In the first post I covered the false economy of the DIY logo design mentality within small and some medium sized businesses. I also cover why using template based logo and business card solutions can come back to bite you and in the long run are also a false economy. The simple answer is if you’re starting a company and want to look professional and be treated as such, you should save up to have your logo and branding designed professionally. Now I’m not suggesting you spent the amounts you see the large corporates spend but as you’re going to be using your logo and branding on everything you do, everyday for the next five years, it should be good enough for you to be proud of it. You should set aside enough budget, to make this happen. As a minimum guide if you work out what your typical weekly billings would be and use that as a starting point for a budget for a basic logo design and ‘look and feel’ covering font and colour usage etc..
Trust me this investment will pay itself back to you many, many times in presenting you as a professional company, even if you’re working from your kitchen table with everything else you need borrowed from friends.
So anyway, on with the post. The next reason why your logo design is so important is this:
A great logo design tells customers you’re trustworthy.
If I go back to the networking event as a scenario. When you’ve received a poorly designed business card on a thin, cheap looking stock has your opinion of them and their business been effected by this business card and logo design? The answer is I’m sure yes and this is sometimes before they’ve even spoken to you? More importantly have you ever bought something from these companies. Chances are the answer is no, as you feel if they have no pride in themselves, they’ll treat you, the customer with similar values.
The truth is people judge books by their covers. We don’t want to, we hate to admit we do, but a bad logo design is going to send your potential customers running for the hills. If you designed your own logo, and you’re not a designer, it’s time to be honest with yourself and rethink your branding.
- Did you create your own logo?
- Does it look amateur in comparison with your competitors?
- Are you ready to look more professional and therefore more attractive to your customers?
If the answer is yes, you need our help.
How ngd Agency would craft your bespoke logo design
We’ll ask you to fill out a creative brief at the start of our project – it’ll include questions about your specific business, your goals and design aesthetic cialis overnight delivery. It’ll cover who your audience is, what you like and equally important don’t like and who you’re competing against. The result is a logo design you love, that also resonates with your customers and sits well with your competition.
We take time over this process as there is very little chance of getting something you like and that’s right for your target market, unless the brief is very tight. It also saves you money as if we know what you want we can hopefully deliver something that is very close first time round, rather than designing logos in the hope you’ll like them.
You’ll receive 2–3 concepts in the initial sketches/concept phase – at that point, you’ll be able to choose which you like best and provide feedback on edits you’d like to see going forward. Depending on budget we offer from two rounds of revisions to many more on our logo design projects. We take on those edits happily as part of the design process. Designing a logo is a conversation, a dialogue between you, the client and ourselves. At the end of the process, no matter what budget we’re working within is a logo design you’ll love. Guaranteed.
Logo Design Samples
Lots of designers can talk the talk, but what you want is proof.
Click here to go to our work area to see some of our logo design projects.
Logo Design Testimonial
“When people look at my new logo, they tend to start a conversation. The business cards are a show stopper. Even amongst a room of “professional networkers” who see many cards each week, my cards attract more attention than any other card in the room. I cannot thank Neville enough.”
Golf Performance Specialist at The Swing Factory