July 27, 2012 Neville Godwin

Specsavers uses Olympic Korean flag error at Hampden to create a brilliant press advert

Specsavers Comedic Korean Advert

Specsavers Comedic Korean Press Advert

What makes a great press advert – Timing….

After the Olympic flag mix-up at Hampden Park in Glasgow… Specsavers, or their agency saw an opportunity and got this advert into the next days papers. This is bang on brand and extends the theme of their current TV campaign perfectly.

Quality…..

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