Over the last few years every December, that trickle of eCards start to appear. 99% have a snowy scene with a company logo somewhere and animated snow falling… Are we the only ones who’re bored by them? We love technology and social media. In fact we train and support our clients in this area. But there is a time and a place for electronic communication and social media. I’d suggest that communicating with your clients at Christmas isn’t one of them.
Let’s be frank, eCards, no matter how well designed and intentioned come across as a cop-out, the easy option. Is this the message you want your clients to get? In these austere times, we can all see the savings in not having your cards printed. There is also the green argument but if the paper is from sustainable sources, then that’s a moot point. On top of the print costs there are additional savings in postage. These are not small sums, especially if clients are worldwide. With most companies sending between 200-500 cards it does add up, I can see the appeal of eCards… but I just think they miss the whole point of sending them in the first place. There simply isn’t that human connection.
When you get an eCard you know you’re just an email address in their database. It’s very 1984. It’s not personal at all. It hardly shows you care about the recipient and I’d suggest the recipient does what we all do, look at it for a second and delete… Our in-boxes are bursting already, we simply don’t need it!
Also in these times of social media, apps and emails, the joy of receiving a hand written card through the post, especially if it’s been designed and printed just for you is immeasurable when compared to an eCard. You’ll make that connection.
Email’s great for keeping in touch but if you want to create or maintain an emotional connection, whatever time of year, have something designed and printed on quality paper and send it. Hell, if you can, hand deliver it and talk face to face with your clients!
Done well it’ll be cherished and displayed, more than can be said for eCards!
With that in mind, this year I hand silkscreen printed our cards with a message on the back similar to this post. The cards were a numbered edition with a handwritten message inside. The enveloped didn’t have address stickers, they were hand written also. It doesn’t sound like much but the emails I’ve received from clients this week would suggest it not only stood out but had the desired effect.