We were hired to promote this newly formed network of businesses who offer a one-stop-shop for all your property needs.
As the members regularly meet clients and potential clients, a leaflet was the agreed method of delivery for their message.
They also wanted the option of sending the leaflet by post so it had to fit in a standard C5 or DL envelope. We chose DL as if we created a Z-fold format it would form natural sections to place the different companies in the network.
We’re all bombarded with poorly designed, badly printed DL leaflets every week. Usually by the local pizza franchises or Indian restaurants. Why do they alway use thin, cheap, shiny paper stock, making their business look cheap as a result? We obviously had to devise a format and finish that moved away from this. It’s a simple fact that even if the leaflet contained next weeks lottery numbers if it didn’t inform and invite the recipient to read further it would end up in the bin! I know as the route from my letterbox to the bin is a well worn path for such poorly resolved direct mail pieces. This is what we had to fight against!
Please see the following images of the leaflet. The response has been really good and we look forward to producing more marketing material for them as their network expands.