Over the Last few years we’ve done more and more corporate video projects for clients as the importance of social media marketing has increased along with the available bandwidth.
A lot of them are for internal training and education and are not to be seen by the outside world but more and more, companies are seeing the benefits of short, single message videos. Most are doing it for the ranking benefits as Google loves YouTube (it bought it after all) and video as long as it is optimised correctly. This does mean sadly, that in the rush to market, there are a lot of very poor, shaky corporate videos with very little content that do little benefit to the companies they’re supposed to represent and promote.
Rather than a point and shoot approach, here at ngd Agency we spend more time on the project before the camera roles so on the day there are as few surprises as possible. We storyboard the complete shoot and finalise the script so the message is on brand and on brief. This is as well as arranging all the makeup and wardrobe. Some client’s initially see this as too much, over-the-top and an unnecessary expense for a corporate video but soon see the benefits when the shoot goes smoothly and it all finishes on time, in budget.
We always advise clients to shoot multiple videos back to back to maximise the value of the shoot. This again takes planning but is well worthwhile. Over a couple of days we can shoot content for ten short videos. We’d then go away and make a consistent, on-brand suite of videos for them to use. For most small companies would be enough video content to last them 6-8 months on the website, blog or Facebook page.
If you know of any companies that are now considering using corporate video to spice up their website or help with their social media marketing, please refer them to us. We’d love to meet and talk to them and if it results in business we always reward the referer!