Over the last five years we’ve been asked by more and more companies to advise them on improving or starting out in Social Media Marketing.
A lot of conversations we have with our clients fall into the same format. Many have been disillusioned with the results of their initial social media marketing interactions. Most had initially been to one of these “Social Media Gurus” who funnily enough has sold them social media rather than a whole-of-market marketing solution, as it’s all they sell.
The downside of this is that they miss a lot of their target market as they’re not all on social media! It’s just a fact that the marketing channels, whatever product or service you offer have become fragmented. More often than not, you need to be in more than one place to get in front of a significant amount of your target market.
Another common trait is that the company’s enthusiasm to start using social media marketing usually means they’ve tried to launch and maintain too many channels and have spread themselves too thin. They’ve tried to use too many social media marketing streams and when they realise that it’s a longterm marketing plan and the sales don’t come in immediately, they tail off, often dissillusioned. We always advocate doing even just one channel well, if that’s all that your schedule will allow. You cannot do it all unless you’re able to hire staff especially for these roles. To use a favourite quote of mine by Zig Ziglar:
“You can do anything but you can’t do everything.” – Zig Ziglar
At the end of the day, like most things it boils down to spending your time or your money. A lot of people think social media marketing is free but your time is your most valuable asset and it’s so easy to lose hours on social media marketing or social media in general. We recommend a good marketing plan covering all channels and in the case of social media marketing put a time against each session. For more information please get in touch.
If you or your company are looking to start using or improve their social media marketing or for that fact marketing in general, please get in touch. We’d love to hear from you. Please use the form below or call. The same goes if you would like advice on the more traditional methods of marketing. Again, please get in touch!