February 26, 2016 Neville Godwin

5 Ways to get a better banner design

War of the Worlds Banner Design in Woking

War of the Worlds Banner Design in Woking

A banner design using imagery from my competition winning poster, has now appeared in Woking, Surrey.

We design banners for many companies, usually for company openings and business exhibitions but very rarely are they 10 metres tall!

Most companies when requesting a large exterior banner design, think it means they can put more information on. This simply isn’t true, especially when you consider that most people will be viewing the banner design from a moving vehicle.

We often get presented with paragraphs of copy and many images to try and use in their banner design. In these situations we have to show examples of good and bad banner designs and hope they realise we know what we’re doing.

Having had the really large banner erected in Woking this week, I thought it would be a good idea to give some simple rules to help guide potential clients. Following these tips for outdoor and indoor banner design will market your business in a positive way.

1 – Keep it Simple

When designing outdoor or indoor banners for your business, it’s best to keep the design simple and easy to read. Too much copy and too many images will just confuse. Each banner should contain one message and a clear call to action. Also the less copy you have, the larger it can go. This is really important on outside banners, where they’ll be viewed from a moving vehicle.

2 – The amount of copy will depend on the position of the banner

Outdoor vinyl banners have to be easy to read in a few seconds. If it’s and outdoors banner would you be able to read it all easily driving past at 30 mph? If an indoor banner design, can you read it all easily, passing at walking speed? If not reduce until you can. If you don’t the important piece of information like you telephone number or website address could be missed, making the banner, in effect useless!

3 – Make it stand out… but don’t make it look cheap, unless that’s your intention

In most cases we’re designing the banner to fit within a company’s brand guidelines and so the colours are set. If this isn’t the case, the best colour combinations tend to be contrasting colours, black on bright yellow, black on white and white on blue.

4  Call to action

You must always tell the viewer what you want them to do after viewing your banner design. It could be to visit a website, or call a number. Whatever it is make it clear using scale and colour. Studies have found that drawing extra attention in this way increases the likelihood it will be remembered by 78%.

5 – Consider the location of your banner

Before you brief us, do you know where it’s going to hang? If so take pictures, especially if it’s a long distance away. If local, we can always visit the site to make sure we can figure out how best to hang the banner design. As you can imagine, there are many options allowing for size, weight, weather conditions etc., the important thing is that we allow for these things when working on your banner design.

Banners can make a statement, but only if they’ve been designed effectively as you can see above. It’s quite difficult to get right and there are enough poor ones out there to confirm this. This is why we exist, we’ll take all these problems away, allowing you to do what you do best, work to your strengths. You’ll get a better final result, without all the headaches.

So if you’re thinking of having a banner designed for a local event or to promote your company, please get in touch using the form below. At the same time check to make sure you have permission to hang your banner in that location. Some landlords and local councils can have certain rules about these things.

We hope to speak to you soon!


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