Logo Design & Product Packaging Design
About This Project
ngd Agency won the pitch to create the Logo Design and branding for a new range of ‘Brain Nutrition’ supplements to be available only on-line to reduce overheads and keeps costs down for the consumer.
First we read all the research into this relatively new area of nutrition and reviewed the ever expanding competition in this marketplace so we didn’t retread ground already covered. We needed to create a main brand umbrella logo and then segmentation logos for all the product variants. We worked with the client to create a range of design routes before going away and refining the chosen routes until the Logo design and final colour palettes for the product packaging were finalised.
We created a smart, contemporary brand for a diverse demographic. It’s nonthreatening, clean, cool, inclusive but not pop, this brand has initially been implemented into product labelling, promotional collateral the e-commerce web portal, website design.