We worked in conjunction with TBWA Singapore, where they were unable to find a suitable model for this very “British” advertising campaign.
We sourced the model, arranged and art directed the shoot, plus completed all the photographic retouching for this advertising campaign. This also included designing and applying all the tattoos to the ‘model’. The adverts ran in Singapore, where Big Ben’s Pies are the market leader. The small copy on all the posters reads: